October 26, 2017

Radio Is Still Alive! Here’s 11 Reasons Why

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Radio Is Still Alive!

Even with the onslaught on music-on-demand and online radio plus exceptional music content channels, broadcast radio will live on.

I do admit that will be local broadcast radio. The days of national radio are long gone, t to be replaced by local and niche radio.

But there’s something about radio that still sticks with us and will continue to linger with us for the conceivable future.

It will evolve. That we all know. Digital radio is here with us and it is way better than anything else we could imagine.

Whether you’re in the car, or sitting in your house, at some point you will find yourself drawn back to radio.

I’m talking about the experience of radio. There’s just something about switching on the radio on a long drive to the country over the weekend, which led me to research on why radio is still a very powerful medium.

I found 10 reasons radio will continue to be more relevant than any other alternative for the near present future.

Radio Is Alive And Kicking! Here’s Why

1. Reach

Radio universally reaches more people than any medium out there.

According to Newstalk, 91% of Irish people listen to radio everyday. A sample of 1,100 people aged 15 and over across Ireland by Ipsos/MRBI found 91% of Irish people listen to radio every day.

That’s not just a peculiar trait of Irish people.

According to a Nielsen Report, more than 90 percent of Americans listened to radio each week, with the “average American radio listener” tuning in for over two hours a day.

The report goes on to say that when broken down into demographics, Africa Americans and Hispanics are the greatest consumers of AM/FM radio.

If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio!

2)  Radio sells with immediacy.

Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day.

3)  Radio Sells Everywhere.

Radio is the only true mobile medium.

In the car, at work, and at play, radio is there… the companion and the advertising force your customers take with them wherever they go.


4)  Radio Sells With Intimacy.

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?

Radio sells with intimacy.


5)  Radio Stars In The Theater Of The Mind.

Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song?

With word pictures and emotion-evoking sounds, radio’s theater of the mind stimulates the most emotion-filled pictures the mind can comprehend.


6)  Radio Escapes Advertising’s Clutter.

Today’s newspapers average 2/3 ad copy to 1/3 editorial copy.

TV spends about 1/3 of its time on advertising.

Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium.


7)  Radio Is Cost Effective.

Newspaper rates are up (even though circulation is down).

TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.


8)  Reach Is Nice, But Frequency Sells.

Newspaper and TV are reach media – they reach varying numbers of people.

Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate.

Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.


9)  Radio’s Targeted Advertising Sells.

Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests.

You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms.

Radio’s unique targeting ability saves you money.


10)  You’re Always On The Front Page With Radio.

With radio advertising you are front and center in the listener’s attention span when your ad is on the air.

You’re never buried on page 42 and you’re never surrounded by your competitor’s ads.

With radio, you are always on the front page.

11)  Radio Is An Active Medium In An Active Society.

Passive forms of advertising simply list merchandise or tell you where a product is available.

Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service.

Today’s hotly competitive marketplace demands an active medium.  That’s radio!

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