Basics Of Good Web Design
A well designed web site will help a business increase its customer base, and make sales. It will help the webmaster to inform the website’s users.
A poorly designed website, on the other hand, will make visitors click on the back button.
There are certain elements of web design that should be incorporated into a website and others that should be avoided at all costs.
There are also some elements that should be used sparingly.
One of the critical factors of a good website is the website’s speed. If your website is loading too slowly, your visitors will quickly leave the site.
The best way to keep your site fast is to keep it simple, and keep any large elements, such as audio and video to an absolute minimum… or eliminate them completely.
Eliminate any excess code from the website, and keep it clean and simple.
A Well Defined Goal
Your website should have a clearly defined goal.
You may want your users to buy a product, or sign up for your e-mail list. Make it easy for the site’s visitors to go where you want them to go, and to do what you want them to do.
If you want them to give you their e-mail address, then put the sign up form in a prominent location on every page.
Provide a call to action, and an incentive for signing up. If you want to sell a product, make it easy for the customer to add the product to their cart, and to check out.
Always keep the purpose of the site in mind, and provide a call to action, to make it clear what the user should do, and where they should go.
Keep the navigation simple.
You don’t want customers looking all over the page, trying to find what they are looking for. In many cases, a navigation bar at the top of the page, containing all of the important links should be provided.
Additional navigation on the side and the bottom of the page will make it easy for visitors to get around your website.
When you design your site, give careful consideration to the colors. Different colors have different connotations. Red can mean danger, or it can mean passion. Blue and green tend to have a calming effect. Green can be associated with money or with the outdoors. Make sure the colors that you use reflect the topic of the website. If you use more than one color, make sure that the colors do not clash. Keep the colors complimentary to each other.