22 Powerful Reputation Management Tools
These 22 Powerful Reputation Management Tools are a must if you are a content marketer or an internet business.
Someone somewhere will be talking about you.
You need to know who they are and what they are saying.
Everyone is now online. With a click, anyone can google you, find out everything about you – good and bad- and use it to form a perception about you.
Since anyone from Human Resource Managers, CEO’s, General Managers, Marketing Managers to prospective clients will ‘research’ you online, you need to be aware of the need for effective reputation management.
Negative reviews, disgruntled stakeholders and trash talking can do severe damage to a business.
One of the key things to know in 2017 is that you may and will get negative content published about you online.
It could be from gossip blogs or disgruntled clients or ex-boyfriends/girlfriends.
How and what you do in response to that will either accelerate or diffuse the situation.
The beginning point is of course to find out what people are saying about you in the first place, so you can determine how to react.
The first step in your reputation management strategy is to track what people are saying about you online.
I’ll show you certain tools you can use to monitor and track any mention of your brand name online.
That will give you the right foundation to determine the second step – how to respond to the negative/positive mentions.
In a best-case scenario, reputation management should be a process in which you build positive engagement by staying plugged in to conversations about your brand.
Reputation management is vital if you have any sort of online presence.
Assess The Situation
First point of call is to assess the situation. review the negative articles about you and investigate the readability of that website.
Gossip blogs are for the most part scandalous, so no one really takes what they say as gospel truth.
Everyone knows that they will dig up dirt and exaggerate stories (even to the point of cooking up false allegations) in a bid to destroy you and garner more website hits.
It’s pretty unfortunate that people will spend their time and energy doing such baseless work, but that’s where we are in the online space.
To monitor what is being said about you, your organization, and your stakeholders — employees, suppliers, key partners, you need to establish an online content platform.
Next, you need to tap into a number of excellent online tools for social listening. There are many tools for this purpose.
Use These 22 Powerful Reputation Management Tools
18. Sprout Social